How Video Boosts Web Traffic in a Meaningful Way

Video content drives far more web traffic than any other type of content, and in a far more meaningful way than any kind of SEO or advertising. Here’s how:

This infographic from Wyzowl (snippet below, view full infographic here) demonstrates that on average people remember 80% of what they see and do, while they only remember 20% of what they read and 10% of what they hear.

the-power-of-visual-communication-infographic copy

According to studies done by Forester and Google in 2014,

-Pages with video content are 53x more likely to rank on the first page of search results.

-80% of top ranked videos are instructional and informative in nature (as opposed to videos that are only entertaining in nature)

-videos have a 41% higher click-through rate than other content types.

-93% of purchasing processes start with online searches.



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