Using Video for Training: 3 Case Studies

We’ve all been on training where we are physically present but mentally somewhere else. Because training can be boring. So training designers think, “How can we make it more interesting”  and make a video. Which, again, we’ve all sat through , and usually it’s equally boring and ineffective.

So how do we use video for training in an interesting and effective way? In a previous post  we looked at an educator’s perspective on making a video and in this post we take you through some examples of what we’ve done for some of our clients.

1. Consumer Education

2. Company Culture Communication

3. E Learning Resources

Consumer Education

The Aerosol Manufacturers’ Association of South Africa is an organization that represents a number of related industrial companies in South Africa – manufacturers of cans, distributors of propellant gas and product manufacturers. One of the AMA’s tasks is to educate consumers about recycling aerosol dispensers. There are some big misconceptions to deal with here,  some consumers believed that aerosol dispensers were not recyclable because of being pressurized – wrong. others believed that you should puncture the can before recycling – wrong. The long and short of it – spray till empty and put with food and beverage cans . We made a series of videos and media for the AMA, for different markets.

The first video (10 minutes) was aimed at schools and parents. It’s goal was to motivate consumers to recycle their aerosol products.

For school learners themselves, we used music – still the single most powerful educational tool. a catchy tune, kids were singing “you’ve got to reduce, you’ve got to re-use, you’ve got to recycle, every day.” Watch the video here: (tune may get stuck in your head)

The next video was an explanation of what actually happens to cans when a consumer recycles them. We did a mini documentary was an overview of the post consumer waste stream process -including a sketch animation overview.

watch the sketch animation here:

and the full video (13 minutes) here:

We’re in progress with a video aimed at industrial stakeholders, which will explain best practice for the safe depressurization, venting, sorting, baling and storage of spent aerosol dispensers.

There will also be a consumer focused overview of that process – because if people understand why they need to do something there’s a much higher chance of it getting done – in this instance, spraying cans till empty before recycling.

Company Culture

The Eskom Leadership Institute is another of our clients with some tough communication tasks. Eskom has been under fire from every quarter in the light of power supply interruptions and price hikes. But let’s not forget that 3 of the top 6 biggest power station construction projects in the world ever are in South Africa. With the scale of their operations and projects, Eskom in many ways acts like a branch of government (which it is, as a state-owned entity) – whole families and towns depend entirely on it for employment, supported industries, healthcare and education. With this in mind, Eskom has seen the need to develop leaders – not just managers, but leaders.


These leaders have been through lots of training, and they have used video as resources to use within their training sessions, aimed at building company culture, developing specific skills and ensuring consistency and skills transfer over time and across branches and divisions.



E Learning Resources

ArcelorMittal South Africa is another industrial giant, with massive training needs. Every one of their employees needs to do refresher training of safety procedures every 2 years. Even for small companies, the cost in lost time of taking even one or two employees out of training for 2 days is high – imagine how much more that is when you have upwards of 5000 people on site. Besides the cost of being off work, there’s also the cost of being on training. The trainer time, the venue time, equipment, etc. E Learning is often introduced as a measure to control the cost of repetitive or standardized training. Besides keeping the costs down, it is generally quicker for the learner to get through, and of course ensures greater consistency than using live trainers.


We made a number of modules for some of their standardized training.


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